Why do some people on Twitter and other social media platforms spend their time talking about the platform itself and justifying why they decided to go social ?
Don't get me wrong, it's not the majority, but I still find it a somewhat widespread trend. As if looking in the mirror and describing the mirror could help you understand what you're seeing in it in the first place.
It's the content stupid! No matter what platform you're on, what's going to make you interesting or not (if that's what you're looking for on these things) is what you have to say. Your ideas. Your message. Not how you say it or which platforms you've chosen and why.
Look, I know it can be tempting to spend a fair amount of your posts being introspective and all that, but at the end of the day, readers don't really care about that. They probably have their own introspection sessions, and they certainly haven't chosen you to discuss all day long about why Twitter.
Unless of course you don't care about you're readers, which beg the question why did you choose social networking to express yourself?
When you write e-mails (yeah, I know, so web 1.0), it would never occurred to you to discuss why you choose e-mail to communicate with your correspondent. Well, it's the same for social networks. Especially since social networks allow you to reach a much broader audience than e-mail would ever allow to (except if you're in the spam business).
So whatever you do on social networks, keep one thing in mind: it's the content stupid! If you want to blog or tweet, put some thoughts into what you want to say to the world, not how you're going to say it.
Do you have a message ?
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